HKTB: Creating Modern Traditions

HKTB: Creating Modern Traditions

West Kowloon wasn’t always a cultural hotspot emblazoned with new-age art. It was a thriving neighbourhood home to traditional craftsmanship and artisanal works. Without losing the district’s deep-rooted heritage, we rebranded the area by laying a foundation that would inspire arts, technology, and culture for generations to come.

To note: Big idea line (Creating Modern Traditions), video transitions, video script